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Articles

Employer NI is increasing to 15% from April 2025 – but new allowances could offset the cost. Here’s what UK SMEs need to know (and why some may benefit).
Article
Smart finance function

Employer NI is rising to 15% – but you might actually be better off than you think

Published
March 2025
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3
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Highlights

Discover how the North Star Framework can guide your tech start-up towards sustainable growth and product-market fit. Essential reading for UK founders.
Article
Tech & SaaS

When and how to use the North Star framework for your start-up

Published
March 31, 2024
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8
mins
Explore how AR is revolutionising e-commerce. Dive into the benefits for consumers and brands, and discover how top players are leveraging AR for success.
Article
E-commerce

Augmented reality in e-commerce: Beyond the screen, into reality

Published
November 7, 2023
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6
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Delve into the unique cash flow challenges of UK e-commerce start-ups and discover strategies for sustainable growth.
Article
E-commerce
Cash flow

Navigating e-commerce cash flow hurdles: A guide to effective working capital management

Published
October 10, 2023
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4
mins
Article
Tech & SaaS

What legal steps do you need to take along your investment journey?

Published
January 2023
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5
mins
Article
E-commerce
CFO

Made.com - what went wrong?

Published
December 2022
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5
mins
Article
Tech & SaaS
Investment

What is a down round?

Published
December 2022
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4
mins
Article
E-commerce
System implementation

Structuring your e-commerce chart of accounts

Published
December 2022
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5
mins
Article
Tech & SaaS
CFO

How you should prepare for meeting with VCs

Published
December 2022
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4
mins
Article
E-commerce

Is marketing attribution an art or a science?

Published
November 2022
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4
mins
Article
Tech & SaaS
Investment

How to value your start-up

Published
November 2022
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5
mins
Article
Tech & SaaS
R&D tax

How the R&D tax relief changes will impact tech and SaaS start-ups

Published
November 2022
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1
mins
Article
E-commerce

Why wellbeing and digital detox for start-up founders is so important

Published
November 2022
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4
mins
Article
Tech & SaaS

Understanding product-market fit for tech and SaaS start-ups

Published
November 2022
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5
mins
Article
Tech & SaaS
R&D tax

R&D changes that could affect your tech & SaaS business

Published
November 2022
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3
mins
Article
Tech & SaaS

Growing a tech business: spotlight on Purple Dot

Published
November 2022
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6
mins
Article
E-commerce
Smart finance function

What’s a good ROAS benchmark for your e-commerce business?

Published
November 2022
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5
mins
Article
E-commerce

How to nail Black Friday

Published
November 2022
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4
mins
Article
Tech & SaaS

What are the cyber security risks for a fast-growth business?

Published
November 2022
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7
mins
Article
E-commerce
Smart finance function

Key considerations to take your e-commerce business global

Published
November 2022
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6
mins
Article
Tech & SaaS
Cash flow

Revenue-based financing v equity funding for SaaS businesses

Published
November 2022
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8
mins
Article
Tech & SaaS

How your marketing function changes along the fast-growth journey

Published
October 2022
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6
mins
Article
E-commerce
System implementation

Spotlight on Unleashed

Published
October 2022
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6
mins
Article
Tech & SaaS
CFO

When’s the right time to appoint a Board and what should you expect?

Published
October 2022
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5
mins
Article
Tech & SaaS

How to save money on SaaS subscriptions

Published
October 2022
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5
mins
Article
Tech & SaaS

Recruitment - what works well

Published
October 2022
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3
mins
Article
E-commerce
Cash flow

The A-Z of crowdfunding

Published
October 2022
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5
mins
Article
E-commerce
Cash flow

Revenue-based financing v equity funding: advantages, disadvantages and the real cost

Published
October 2022
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5
mins
Article
Tech & SaaS
Smart finance function

How smart is your finance function?

Published
October 2022
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4
mins
Article
Tech & SaaS

How has flexible working evolved?

Published
October 2022
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3
mins
Article
Tech & SaaS
CFO

What is a fractional CFO and when should you get one?

Published
June 2022
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3
mins
Article
Tech & SaaS
Smart finance function

Why you need to be using the Rule of 40 to support your business growth

Published
June 2022
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4
mins
Article
E-commerce
CFO

The e-commerce metrics investors expect to see

Published
April 2022
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6
mins
Article
Tech & SaaS
EMI share options

Could Enterprise Management Incentive (EMI) share options be right for you?

Published
April 2022
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4
mins
Article
Tech & SaaS
Smart finance function

Real-time insight for tech, SaaS and e-commerce - it’s about time

Published
February 2022
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5
mins
Article
E-commerce
Smart finance function

Calculating unit economics: 5 mistakes to avoid

Published
February 2022
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4
mins
Article
Tech & SaaS
Investment

The metrics you need to know to create a compelling investor story

Published
January 2022
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4
mins
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