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Articles

Employer NI is increasing to 15% from April 2025 – but new allowances could offset the cost. Here’s what UK SMEs need to know (and why some may benefit).
Article
Smart finance function

Employer NI is rising to 15% – but you might actually be better off than you think

Published
March 2025
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3
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Highlights

Discover how the North Star Framework can guide your tech start-up towards sustainable growth and product-market fit. Essential reading for UK founders.
Article
Tech & SaaS

When and how to use the North Star framework for your start-up

Published
March 31, 2024
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8
mins
Explore how AR is revolutionising e-commerce. Dive into the benefits for consumers and brands, and discover how top players are leveraging AR for success.
Article
E-commerce

Augmented reality in e-commerce: Beyond the screen, into reality

Published
November 7, 2023
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6
mins
Delve into the unique cash flow challenges of UK e-commerce start-ups and discover strategies for sustainable growth.
Article
E-commerce
Cash flow

Navigating e-commerce cash flow hurdles: A guide to effective working capital management

Published
October 10, 2023
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4
mins
Unlock your e-commerce potential with insights-driven strategies. Learn how customer behaviour, market trends & competitive benchmarking fuel growth.
Article
E-commerce
Smart finance function

Harnessing data insights: The key to e-commerce growth

Published
August 2023
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4
mins
Learn practical strategies to optimise working capital and fuel growth in the vibrant UK online retail sector. From inventory management to cash flow forecasting, master the art of e-commerce finance.
Article
E-commerce
CFO

Essential strategies for e-commerce entrepreneurs to optimise working capital

Published
August 2023
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4
mins
Discover how UK tech companies streamline operations with lean, agile methodologies, and continuous improvement. Your guide to business process optimisation.
Article
Tech & SaaS

Optimising business processes: A guide for tech companies

Published
August 2023
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4
mins
Discover how e-commerce start-ups can leverage social commerce funding through crowdfunding campaigns and social media to secure investment and support for their ventures.
Article
E-commerce
Cash flow

Social commerce funding: Unlocking opportunities for e-commerce start-ups

Published
August 2023
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4
mins
Learn from successful SaaS companies like Adobe, The New York Times, and Slack. Discover strategies to navigate market shifts and drive growth.
Article
Tech & SaaS
CFO

Navigating market shifts: Lessons from successful SaaS companies

Published
August 2023
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5
mins
Elevate your e-commerce customer experience strategy by harnessing the power of internal data. Discover how to use internal data to anticipate needs, personalise experiences, and solve problems proactively.
Article
E-commerce
Smart finance function

Harnessing the power of internal data to transform e-commerce customer service

Published
August 2023
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4
mins
Unlock the potential of Customer Experience (CX) in your SaaS journey. Discover strategies to enhance CX and fuel your start-up's success.
Article
Tech & SaaS

From Seed to Series A: The power of customer experience in SaaS success

Published
August 2023
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7
mins
Article
Tech & SaaS
Smart finance function

The importance of cash monitoring and reporting for start-ups

Published
August 2023
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3
mins
Explore the rise of vertical SaaS. Understand its unique advantages, potential challenges, and why it's the go-to choice for many businesses.
Article
Tech & SaaS

Riding the wave: The unstoppable rise of vertical SaaS

Published
August 2023
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4
mins
Boost your e-commerce success with smart SEO. Learn the top mistakes to avoid and key opportunities to seize in this guide.
Article
E-commerce

The biggest e-commerce SEO mistakes and opportunities

Published
August 2023
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8
mins
Article
Tech & SaaS
Smart finance function

Simplifying the closing of books: A guide for tech and SaaS start-ups

Published
August 2023
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4
mins
Understand the R&D tax changes coming in August 2023. Essential guide for UK start-ups navigating the evolving financial landscape.
Article
Tech & SaaS
R&D tax

Navigating the R&D tax changes: A guide for UK start-ups

Published
July 2023
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3
mins
Discover why sustainability is vital in the e-commerce industry and learn practical strategies to integrate sustainable practices into your business for long-term success.
Article
E-commerce

Sustainability in e-commerce: Why it matters and how to achieve it

Published
July 2023
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6
mins
Discover the power of strategic partnerships for UK SaaS start-ups. Learn how to build, nurture and leverage alliances for business growth.
Article
Tech & SaaS

The partnership playbook: Winning growth strategies for UK SaaS start-ups

Published
July 2023
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5
mins
Article
Tech & SaaS
Smart finance function

Unleashing growth with sector-specific reporting

Published
July 2023
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3
mins
Explore key strategies to balance your e-commerce presence across marketplaces like Amazon, eBay, and Etsy, with your own online store. Discover insights from successful brands and optimise your multi-channel approach for maximum success.
Article
E-commerce

Thriving amid giants: Balancing e-commerce marketplaces with your own store

Published
July 2023
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5
mins
Uncover success in the SaaS landscape with strategic competitive analysis. Discover steps to understand competition and turn insights into growth strategies.
Article
Tech & SaaS

Mastering the landscape: Harnessing competitive analysis in the SaaS sector

Published
July 2023
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5
mins
Article
Tech & SaaS
CFO

Building budgets and forecasts: A look into top-performing finance teams in start-ups

Published
July 2023
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2
mins
Explore the complexities of e-commerce supply chain management. Discover strategies & innovations to master demand forecasting, inventory, logistics, supplier relationships, sustainability & more.
Article
E-commerce

Supply chain management in e-commerce: A pragmatic guide to thriving amidst complexity

Published
July 2023
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4
mins
Explore the power of user feedback in the product development cycle of tech start-ups. Learn strategies for collecting, analysing, and implementing user insights.
Article
Tech & SaaS

Transforming feedback into features: User insight as a driving force in product development

Published
July 2023
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5
mins
Explore second-hand and rental markets in e-commerce. Learn how pre-owned products can offer a sustainable edge and drive growth. Be inspired by UK leaders.
Article
E-commerce

Breathing new life into e-commerce: Embracing the second-hand market

Published
July 2023
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4
mins
Gain insights into hiring top tech talent from Speechmatics' VP of People. Discover strategies, challenges, and future hiring trends.
Article
Tech & SaaS

Insider tips: Strategies for hiring exceptional tech talent in London’s fast-growth businesses

Published
July 2023
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3
mins
Article
Tech & SaaS
CFO

Finance in the strategy room: How finance supports strategy in start-ups

Published
June 2023
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3
mins
Article
Tech & SaaS

Decoding SaaS: Your guide to essential tech & SaaS terms

Published
June 2023
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2
mins
Master key e-commerce terms like CM1, CM2, CM3, and other financial metrics. Learn how these concepts affect your business's financial performance and strategic decisions in the e-commerce world.
Article
E-commerce
CFO

Understanding the language of e-commerce: Key terms explained

Published
June 2023
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3
mins
Article
Tech & SaaS
Smart finance function

Connecting the dots: Aligning financial reporting to business operations

Published
June 2023
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3
mins
Article
Tech & SaaS
CFO

Unravelling SaaS pricing strategies in 2023

Published
June 2023
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4
mins
Article
E-commerce

Building a distinctive e-commerce brand in a saturated market

Published
June 2023
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4
mins
Article
Tech & SaaS
Cash flow

Unlocking VC funding in 2023: Top three investor priorities every SaaS founder should know

Published
June 2023
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4
mins
Article
E-commerce

10 key e-commerce trends: Navigating the road to fast-growth in 2023

Published
June 2023
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4
mins
Article
Tech & SaaS
CFO

Making finance the heart of your board meetings

Published
June 2023
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3
mins
Article
Tech & SaaS
CFO

What is a term sheet and why they are important?

Published
June 2023
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3
mins
Article
Tech & SaaS

Revolutionising efficiency: How tech company FuseWorks automated their future and found product-market fit

Published
May 2023
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3
mins
Article
E-commerce
CFO

How to supercharge your e-commerce business with an outsourced CFO

Published
May 2023
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4
mins
Article
Tech & SaaS
Cash flow

Spotlight series - How a bootstrapped tech business successfully controlled their cash burn in order to raise funding

Published
May 2023
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4
mins
Article
E-commerce

Spotlight series - Interview with Ed Barton, co-founder of Curiscope

Published
May 2023
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4
mins
Article
Tech & SaaS
CFO

A seat at the table: The role of finance in strategic decision-making

Published
May 2023
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2
mins
Article
Tech & SaaS
Investment

What's a data room and what do you need in it?

Published
May 2023
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4
mins
Article
Tech & SaaS

Building in public - Episode 4

Published
April 2023
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3
mins
Article
Tech & SaaS
Smart finance function

The evolution of management reporting: What fast-growth companies and investors expect

Published
April 2023
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2
mins
Article
Tech & SaaS
CFO

How to supercharge your tech & SaaS business with an outsourced CFO

Published
March 2023
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4
mins
Article
Tech & SaaS

Building in public - episode 3

Published
March 2023
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4
mins
Article
Tech & SaaS
CFO

Patents, trademarks and copyrights - the ins and outs of intellectual property

Published
February 2023
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6
mins
Article
Tech & SaaS

Building in public - episode 2

Published
February 2023
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5
mins
Article
E-commerce

Spotlight on Hunter & Gather

Published
January 2023
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5
mins
Article
Tech & SaaS
Smart finance function

How using the Rule of 40 can change your business trajectory

Published
January 2023
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5
mins
Article
Tech & SaaS
EMI share options

Common mistakes to avoid when setting up an EMI scheme

Published
January 2023
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5
mins
Article
Tech & SaaS

What are OKRs and how do you set them?

Published
January 2023
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5
mins
Article
Tech & SaaS

Building in public - episode 1

Published
January 2023
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5
mins
Article
E-commerce

What being B Corp certified tells customers about your business

Published
January 2023
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4
mins
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