Over the past 20 years, I’ve seen the good, the bad and the ugly of reporting. There’s one theme I see time and time again; Finance teams produce what they think is relevant and stakeholders don’t really value what they are given. There is a huge mismatch between the two. But why?
At this year’s Accountex our efforts paid off when we won ‘Best Personal Brand‘ at the British Accounting Marketing Awards! In this newsletter we want to give you some insight into how we achieved this fantastic award to help you increase your own awareness.
this article is not for the faint hearted – it gets a little technical and involves detailed calculations on the metrics I see as most important when running a subscription or SaaS based business. (more…)